Blackpink’s absence from the 2025 Grammy Awards left fans and industry watchers puzzled. As one of the most globally recognized K-pop groups, their presence at major music events is often expected and celebrated. Yet, this year, the quartet chose not to attend or participate in any Grammy-related activities. While rumors circulated online, the reasons behind their decision reflect a mix of strategic career choices, industry dynamics, and timing. Following their record-breaking world tour, Blackpink members shifted focus to individual projects. Lisa released two singles – “Rockstar” and “New Woman” – while Rosé collaborated with Bruno Mars on “APT.” Jennie and Jisoo also prioritized solo music, with Jisoo working on her debut album. These pursuits naturally limited group activities.
No Group Releases During Eligibility Period
Besides, the Grammy eligibility window spanned from September 16, 2023, to August 30, 2024. Blackpink did not release any group material during this time. As a result, they had no qualifying entries for nomination or performance consideration.
Industry Dynamics Played a Role
Despite global popularity, K-pop acts – including Blackpink – faced exclusion from Grammy nominations and performances. Critics argue that the Recording Academy continues to view K-pop as a niche genre, which may have influenced its decisions.
Fans Left Disappointed but Understanding
Many fans hoped for a red carpet appearance or surprise performance. However, the group’s commitment to personal growth made their absence understandable. Their silence was not a retreat – it was a strategic recalibration.
Conclusion
BlackPink’s absence was a calculated move, not a disappearance – and their influence remains as powerful as ever. However, we are keeping high-hopes to see them at the Grammys 2026.