The idea of Helsinki fashion upholds the emergence and inclusion of Finnish fashion and its creativity. The fashion week marked it presence since the independence of Finland. The fashion week showcases the world how the people of Finland believe in the art of practicing sustainability and fashion simultaneously. Their vision to craft eye-pleasing fashion statements with minimalistic fabrics is what the globe is mesmerized about.
- The designers wishing to work under the label of Helsinki fashion week is sent a formal protocol where it states prioritizing the idea of sustainability is mandatory. This implies the fabrics used for manufacturing the apparel must be recycled leading to reduced accumulation of fabric waste which directly arrows to environment pollution.
- The people of Finland after attaining their independence in the 20th Century decided to create an extra-ordinary replica which symbolizes creating their own fashion label termed as the Finnish fashion. Additionally, they believe in the idea of creating a circular economy model which elevates their determination to create a sustainable environment. The fabrics they use for manufacturing the apparel is fine-finished apart from being environment favored.
- In the Helsinki fashion week the designers deciding to participate in the ramp has wished to integrate technology to amplify the product demonstration. They will be using Virtual Reality to create an artificial environment to provide the attendees an immersive experience. This will definitely create the perfect stage for promotion of their idea.
- The highlight of the story is the Helsinki fashion week serves as the perfect base for the aspiring fashion designers to embark on their designing career. The fashion week gives you the spot to appear before the world however maintaining their protocol of creating sustainable apparel which can be recycled for future purposes.
- Conclusion: This is what summarizes the idea of Helsinki fashion and the week that encircles it.