Renowned Luxury brand Gucci has been in talks for a while now for embarking the agreement of partnering with the Vestiaire, the global online luxury resale platform. This initiative on Gucci’s part to trade luxury items to the customers for the pre-purchased has elevated its prestige across the global audience. The idea behind this partnership has been mainly Gucci’s aim to normalize the idea of sustainable fashion. By sustainable fashion we understand the clothing manufactured is both environmental friendly and comforting to the wearers. The trend of sustainable fashion will not only challenge brands intellectual creativity of utilizing up-cycled clothing materials but also reducing the impact of fabric debris on the surrounding.
The resale platform Vestiaire has been Gucci’s first preference in shaping the idea of trading appreciating makeover for the already utilized merchandises by the customers. Gucci has been relying on the platform for it is configured with multiple authentication features judging and confirming the product genuineness. The process is rigorous involving checking the product authenticity through various detectors.
The job intends to start since here as after stamping the product authentication the merchandises are put through the process of redecoration making the products look absolutely new and ready for sales without bringing about changes to the existing features.
Talking about a survey, a growing number of Generation Z is seen to show interest in purchasing the pre-preferred products. They have been purchasing these items highly than original, innovative pieces. Their admiration has boosted the return on investment (ROI) of Gucci leading to making them believe that used products if channeled and marketed in the correct way surely drives profitable returns along with building recognition and reputation.
Conclusion
The renowned brands partnership with these resale platforms has not only built the prestige of these platforms but too popularizing the trend of purchasing the pre-utilized goods.
testing