Google has been dominating the search market since two decades with building a net worth of $175 million. Looking back to few years when Google was the go-to search button for attaining immediate information and receiving the acknowledgement for the best search icon to today facing identity crisis. The existential threat is as a result of rapid surge in the utilization of Gen AI and Search GPT. The reason leading to reduced number of visitors has been mainly it’s incapability to provide exact answers to the prompts. What Google does is puts out a list of results resonating to the prompts and letting you decide the ideal one. This instead of solving their queries leads them to a more rigorous battle of stamping on the correct one.
There was once a time when Google had occupied 90% of the global search market to today Google competing to maintain its integrity and position among the users. The competition Google has stepped into is as a result of AI incentivized search bots which generate exact answer to the prompts thereby making users search convenient and within time.
These innovations have been lessening users visit to the search engines as it is time consuming and they need to juggle to understand the correct answer. Gen AI’s innovation and its determination to continue manifesting advancements has challenged the leading search engine to revise its previous algorithm.
Gen AI is a power suite performing multiple activities including creating instant images responding the prompts to creating briefs as per requirements. Google watching the rising demand of the Gen AI has motivated the multinational firm to upgrade the algorithms and bring about a revolution to the users search.
Talking about, to perform like Gen AI though running much back to the technology but recently the search engine has introduced voice search which is well capable in generating detailed reports to the voiced prompts.