Have you heard about the terminology “Egg canvas”? Sounds pretty interesting, so what is it actually? The idea egg canvas is a derivation of the word “Dalgyal”. Now why egg and canvas? Anyone hopping on the terminology might be in utter shock for few seconds as there is no slightest relevance between the two. However, surprisingly the semantics holds a special resemblance to Erica Choi’s childhood days. During her childhood her face looked one like an egg and canvas because life is presumed to be a blank sheet where you paint as per will to incarnate eye-catching picturesque. Completing her studies in the bachelor of fine arts from the Rhode Island school of Design, Erica wished to pursuethe art of working as a design director in the luxury industry. With the working experiences gained, she further decided to explore the adventure as an esthetician. The recognition and appreciation she earned through her profession encouraged her to embark on a venture termed “Superegg”, a wellness programfirst which later was transformed to a skincare brand holistically. The merchandises are a recipe of the Korean skincare secrets and the nutritional benefits of the egg.
With so many achievements in the bag, the lady pondered to stop no time soon. She aspired to exhibit her aesthetic tastes to the world thereupon landingon the idea to start a visual journal. What is a visual journal? A documentation of the life events through drawing, doodles, sketches instead of penning. The name got its recognition after Erica’s official Instagram account witnesseda sudden hike in its popularity. The site egg canvas is an extension to her Instagram account launched in July 2014. The site is a door to a myriad of lifestyle activities including fashion, hospitality, travel and beauty. EricaChoi’s decision to drive in a sense of uniqueness and creativity has proved to influence every sector of the human life, growth and their behavioral pattern.