Ten years after Kylie Cosmetics launched, Kylie Jenner brings back her bold persona – King Kylie – with fresh energy.
The King Kylie Comeback Begins
To celebrate the milestone, Kylie Cosmetics will release the King Kylie collection on October 18. As part of the relaunch, the team revamped lip kits, metallic glosses, and the King Kylie eyeshadow palette. Moreover, the campaign shifts focus from products alone to reviving the fearless spirit of King Kylie herself.
A Campaign That Tells a Story
Kylie Jenner unveiled a cinematic teaser on Instagram and Snapchat, portraying herself as a recently freed prisoner. She walks through a hallway, surrounded by guards, in a dramatic teal setting. Then, Kris Jenner arrives in a sleek black convertible, symbolizing family loyalty, freedom, and personal transformation. Importantly, the teal visuals echo the Kylie aesthetic from her mid-2010s beauty reign.
A Persona That Still Resonates
Kylie confidently reintroduces her look – blue hair, bold makeup, and rebellious glam – with striking clarity. This comeback not only celebrates her early brand identity but also introduces it to a new generation of fans. Through visuals, music, and storytelling, the campaign bridges past success with fresh creative momentum.
King Kylie Products That Spark Nostalgia
- Kylie Cosmetics reintroduced classic lip kits and metallic glosses, updating their formulas and packaging for modern appeal.
- The team also added the commemorative eyeshadow palette to honor early brand success and longtime fan favorites.
- Each product reflects Kylie’s confident, edgy style that originally defined her bold beauty launch days.
Music That Marks Her Return
Kylie released a new song featuring her whispered voice in a haunting, stylish tone. The track, titled “Fourth Strike,” followed Terror Jr’s earlier hit “Three Strikes” from a past campaign. Through music, the relaunch gained added depth, linking beauty with sound in a fresh way.
Ultimately, this relaunch celebrates Kylie Cosmetics’ legacy while introducing King Kylie to a new generation of fans.
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